Tiger Egypt’s #1 Ridged Potato Chips, launched in 2004 to redefine snacking with its signature ridged texture, offering a satisfying crunch and richer taste experience.
Tiger owns the crunch and drives innovation in the ridged potato chips segment. Through bold, inventive flavors, to strengthens its core product line while expanding into premium offerings, Tiger Excellence , Tiger Kettle Cooked and Chip Stix to meet the diverse needs of consumers.
Tiger Excellence, Deep ridged chip that offers a unique crunch and an intense flavor experience.
In 2023, Tiger elevated the snacking experience with its premium range:
Tiger Excellence: Crafted from fine, hand-picked potatoes, these deep-ridged chips are marinated before frying, delivering an extra-thick, ultra-crunchy bite with an explosion of premium flavor.
Bold, refined, unforgettable
Tiger Kettle Cooked delivers the finest ridged chips. Crafted with precision to offer unmatched crunch and wildly intense flavors.
Each chip is marinated before cooking for an even crispier bite. Then kettle cooked in 25% less oil-for a lighter, better-for you indulgence.
Thinly cut chips that give you endless trips to mouth
Tiger Chip Stix is a smarter snacking choice, with 30% less fat and gluten-free ingredients, offering the same great taste with a lighter feel.
Tiger continues to set the standard, combining crunch, flavor, and innovation to stay at the forefront of Egypt’s potato chips market
Introducing Big Chips, the vibrant and trendy flat potato chips brand from Egypt Foods
After obtaining the leadership in the ridged PC market, Egypt Foods decided to enter the flat PC category seeking the same success. Big Chips is a 100% natural fried flat potato chips product that gives the consumer a bigger and crunchier bite, and more intense and unique flavors.
Big Chips has a unique range of flavors: Kebab, Mexican Salsa, Salt & Vinegar, Sweet Lemon, Sweet Heat, and Seasoned Cheese. It’s a differentiated, high quality, thick, and crunchy chip.
Big Chips Kettle Cooked Flawless Kettle Cooked chips selected with care
In 2023, Big Chips launched Kettle Cooked, a premium range, with a diverse range of flavors. The 1st Gluten Free chips in the Egyptian market with 25% less fats. With the highest measures of quality, we begin with finely picked premium potatoes from our Egyptian farms.
With passion and care, the potatoes are peeled, cut into thicker chips, and marinated for a crispier bite. It is carefully cooked in 25% less oil, making the chips a healthier choice. The chips are then seasoned with some of the richest and highest quality flavors to give a joyful and memorable experience that will surely last.
In January 2022, Egypt Foods launched Jaguar corn snacks in line with the company’s diversification strategy. Today, Jaguar is a leading brand in the corn snack market in Egypt
Jaguar stands for innovation & quality, consistently introducing new signature shapes and flavors that reflect its position as a top player in the corn category
Jaguar launched its premium range in 2022; Jaguar creations, Prime, Roarz, Wonderpops, Cloud9.
Indulge in the unparalleled taste experience of Jaguar Creations, our premium line of corn snacks crafted with the finest ingredients and utmost dedication to quality. Each bite embodies the perfect balance of flavor, texture, and crunch, meticulously curated to elevate your snacking moments.
From the savory richness of our Cheeseballs to the adventurous flair of our crunchy Cones to our uniquely shaped Layers. Savor the fun of Jaguar Creations, where every snack is a masterpiece waiting to be discovered.
Jaguar Prime debuted in March 2024 in 3 flavors.
Embark on a journey of snacking excellence with Jaguar Prime- A symphony of crunch crafted with dedication to elevate your every munch.
Born from a desire to offer an unparalleled snacking adventure, our crispy corn kernels are the heroes of our story, each one infused with its own secret blend of bold, irresistible flavors.
Jaguar Wonderpops, a premium line for the brand, debuted in March 2024. Indulge in the exquisite symphony of Jaguar Wonderpops, where each popcorn weaves a tapestry of Joy, transforming moments into delightful wonders with our premium finesse- it’s your passport to snacking bliss.
We introduced Cloud Nine, a new sweet puffcorn brand, in April 2024; a true innovation in the snacking industry; in two flavors caramel and caramel peanut. Dive into a bag of Jaguar Cloud9 puffcorn and get ready for an explosion of flavor that’s impossible to resist!
Each airy puff is like biting into a piece of pure joy, leaving you floating on Cloud9 with every crunch. It’s the ultimate premium snack experience that will have you coming back for more every time.
Jaguar Roarz offers the bite-sized munch with a crunch you can never get enough of.
Baked crackers and pretzels wrapped in blankets of flavors so intense, they roar!
Rusky launched in September 2018, offering a bread snack that prioritizes freshness, crispiness, rich flavors, and premium quality. Rusky comes in fresh appearance, and offers diverse flavors, and superior quality.
Rusky caters to a wide demographic of health-conscious individuals seeking enjoyable snack options. The product is available in three enticing flavors: Mexican Salsa, Cheese and Herbs, and Lime and Herbs.
In 2023, Egypt Foods captured the opportunity to break into the protein snack
market by introducing “Balance.” With a focus on providing high-protein options, Balance offers a delicious and nutritious alternative to traditional snacks.
In July 2024, Balance launched Protein Shots which offer 20 grams of protein in 70 grams of mini balls. This innovation introduced snacking on the go (drinkable snack). This product has a higher amount of protein and is aimed towards more active individuals.
Balance Shots is available in 3 flavors: Sweet Cheese, Sweet Heat and Sweet Corn.
In August 2024, Balance Puffs was introduced; keeping same authentic formula with the highest protein compared to the competitors (15 G) in 70 grams pack .
Available in 3 signature flavors: Sweet Cheese, Sweet Heat, and Sweet Corn.
In December 2024, Balance launched Rice Chips the new “good for you” snack. Rice chips fulfill the craving of healthy snacking. Flavorful & tasty rice chips that are filled with nutrients. They are gluten free, oil free, vegan and offer 7 grams of plant-based protein.
Balance Rice Chips are available in 2 flavors: Sea Salt, Cumin & Black Seed.
Meet Blazo, one of Novy’s superstars across the different confectionary categories. Blazo is an irresistible fusion of chocolate, wafer, crispiness, and caramel, creating an experience that delights with every single bite. Blazo hit the market in 2021 and became a favorite product to many consumers.
In 2022, it made the first campaign featuring celebs like Abdelbaset Hamouda, Taha Desouky, Ayten Amer, and Donia Maher.
In 2024: Blazo new a new premium product line under the name “Blazo Gold”, introducing a layered wafer with richness of chocolate.
Moreover in 2024, Blazo launched a mega campaign with stars; Akram Hosny and Mostafa Gharib, creating huge buzz across all platforms.
Shots, is another brand in the chocolate category, with its delicious crispy texture and mouthwatering chocolate flavor, shots are both fun to eat and cheerful to look at, due to its bright colors and relatable design.
Shots is available with 2 different skus with different price points to cater all consumers.
Meet Blazo, the superstar of Novy’s 5 categories. Blazo is an irresistible fusion of chocolate, wafer, crispiness, and caramel, creating an experience that delights with every single bite.Blazo hits the market in 2021 and became a favorite product to many consumers.
In 2022, it made the first campaign featuring celebs like Abdelbaset Hamouda, Taha Desouky, Ayten Amer, and Donia Maher.
Blazo is now available with 5 different skus with different price points to cater all consumers.
Magic fingers is the main brand in the wafer category, it was launched in 2022. Known for its crunchiness and freshness with wide range of flavors. the product is available in the two segments of wafer: coated and uncoated.
The product is currently available with 8 SKUs: coated chocolate, coated chocolate with hazelnut, uncoated vanilla, uncoated chocolate, uncoated cocoa, uncoated coconut, uncoated strawberry and uncoated chocolate with hazelnut.
In 2025, Waves was introduced as a premium brand in the wafer segment, infusing quality ingredients with mouthwatering taste.
The product is currently available with 2 SKUs: Coated Chocolate with chocolate filling and coated white chocolate with vanilla filling.
Meet Torta, the flagship brand for the cake category, it is one of the most selling products at Novy, available in both Layer cake & Swiss roll cake.
Layer and roll cake is available in both coated and uncoated with different flavors serving different taste.
In 2024, Torta introduced the premium cake range “Delights”, with it’s mouth watering premium ingredients and enriched chocolate, available in both bar and swiss roll.
Spaghettus is a long sweet string that has been a well-known brand from the past as it brings back a lot of memories and nostalgia for the old generation.
Spaghettus range consists of several tropical fruits’ flavors including Strawberry, Apple, Pineapple, Mango and Cola.
In 2024, as an innovation, we introduced the sour category including 3 flavors that serves different tastes.
The Jelly category contains one of the most beloved and purchased products for the Egyptian society, Spaghettus as well as one of Novy’s rising products: Jenjo.
Jenjo was launched in 2020 and consisted of small jelly bites with cola flavor. Another sku was added recently which included Jenjo sour jelly bites.
Marshello is one of the recently added categories to the family of Novy.
The family consists different flavors serving different consumers to include Marshello Twist , Marshello Pink & white, Marshello fluffy and Marshello Mini Twist.
*Note: Fluffy product image to be 25% smaller than pink &white.
